In 2011, BOSI founder Joe Abraham introduced the discovery of BOSI (Builder, Opportunist, Specialist and Innovator) DNA to the world through the book Entrepreneurial DNA.
The BOSI methodology segments people based on pre-wired behavioral traits – and maps business & human capital strategy to that “DNA”. He proved through research that the #1 hinderance to growth and the #1 cause of failure in business – is the one-size-fits-all approach to designing and deploying strategy in your life and business.
Entrepreneurial DNA has been endorsed by the likes of Seth Godin, Vistage CEO, Rafael Pastor and BNI founder, Ivan Misner. It has since been adopted into undergraduate and graduate level studies in business schools around the world – and used by over 20,000 entrepreneurs.
You don’t have to own a business or be an entrepreneur to benefit from the personal insights gained from the BOSI assessment.
And, if you’ve wondered if hiring a coach is right for you, check out my coaching page to schedule a no cost, 30 minute Discovery Session.